Thursday, September 1, 2011

向Steve Jobs致敬的廣告

美國的廣告行內雜誌《Adweek》向蘋果的Steve Jobs致敬,將90年代蘋果的Think Different廣告片稍微更改,在其網站上發放。

Adweek的報導:

"Crazy Ones," the iconic Apple commercial by TBWA\Chiat\Day from the "Think different" campaign of the late 1990s, was always, in a way, about Steve Jobs. Voiced by Richard Dreyfuss, it celebrated "the rebels, the troublemakers, the ones who see things differently" and would therefore change the world. The images showed everyone from John Lennon to Gandhi, but the inference was that Apple's visionary leader was one these remarkable souls. Now, with Jobs resigning as CEO of Apple, we've added him to the end of "Crazy Ones"—a place he rightfully earned, even if he would never come right out and say so.