(YouTube上的介紹)
Coca Cola launched a campaign that allowed users to design their own personal Coke can and send it to their close ones. Their requested us to create interest and interaction, even during the media stage of the campaign.
The solution:
For the first time in Israel, the Facebook connect technology was used in banners. We allowed users to view their Facebook profile picture integrate itself in the can design which appeared on the banner
The results:
50,000 different users clicked on the banner, in which the banner click rate was 8 times as much as the average in Israel
This way we allowed users to give a personal touch to the can, even before they were redirected to the site.
