Monday, November 28, 2011

2011金帆獎名單公布

香港廣告商會舉辦的2011年金帆獎上周五舉行了頒獎典禮,名單也在網上公布,McCann、DDB和O&M似乎是大贏家,少數獎項則由一些非4As的廣告公司奪得。

《Marketing》與《Campaign》也有相關報導:

以下是部分得獎名單,完整得獎名單,請瀏覽HK4As的連結:http://www.aaaa.com.hk/en/awards/creativeAwards/winnerList2011.php

Grand Kam Fan - Coca-Cola Chok! Chok! Chok! / McCann
Cyber Kam Fan - KFC - Indescribable Taste / O&M
Media Kam Fan - Coca-Cola Chok! Chok! Chok! / McCann

Outdoors
Ambient/Gold - McDonald's 18-Nugget 'Share Box' - DDB
Field Marketing/Silver - McDonald's New York Burger Yellow Cabs - DDB
Direct Mail/Silver - Listerine Bad Breath - JWT

Film & Radio
Single/Silver - Yakult Richman - Dentsu
Single Online Film (Viral)/Gold - Kami Japanese Pudding A Sweet Encounter - Yamanyamo

Cyber
Single Mobile/Silver - Coca-Cola Bottle Symphony - McCann

Craft
Illustration/Best - Vitasoy Stand by me Every moment - DDB
Typography (English)/Best - Awfully Chocolate Uhuhoh - O&M
Editing/Best - Centaline Property Wonderful World - Touches
Sound Effect & Use of Music/Best - HK Shark Foundation Joyful Jaws - O&M
Animation or Special Effect/Best - Nutrigreen Rocketeer - Digit Digit

Media
Single - Use of Low Budget (upto HK$0.5M)/Gold - Coca-Cola Paint the Beach - McCann
Best Integrated Media Campaign/Silver - Coca-Cola Teens Recruitment Campaign - McCann